When people ask why I chose to become a direct mail sales copywriter, I tell them there wasn’t just one reason—there was a whole stack of...

AI is here. It’s a force. But it’s not the enemy. It’s a tool. A powerful one. It can assist, it can speed things up, and it can handle a...

Direct mail may feel like a relic of the past, but Josh Manheimer has proven it’s far from obsolete. With a career built on precision,...