Josh Manheimer Gives Advice on Copywriting in AI Era
- Josh Manheimer
- Dec 27, 2024
- 2 min read
AI is here. It’s a force. But it’s not the enemy. It’s a tool. A powerful one. It can assist, it can speed things up, and it can handle a lot of the mundane tasks that slow us down. But here’s the truth: AI is not going to replace copywriters. Not now, not ever. Why? Because AI doesn’t know people. It can’t connect with an audience the way you can. It doesn’t have the nuance, the instincts, or the creativity that we bring to the table. That’s our edge.
AI can generate content, write headlines, help with SEO, and even suggest ideas. And that’s all good. It can make our lives easier. It can cut down on time. But don’t get it twisted. It’s not the magic bullet that will do all the work for you. It’s not going to craft a story that moves people. It’s not going to write a sentence that lingers in the mind long after it’s read. It’s not going to bring that raw, human emotion to your words. That’s on us.
AI doesn’t know your audience like you do. It doesn’t understand their fears, their dreams, their desires. It doesn’t know what drives them or what keeps them up at night. We do. We’re the ones who can tap into those emotions and craft copy that connects on a deep level. We can create stories that resonate, calls to action that hit hard, and messages that people remember. AI might help, but it’s not going to do that for you.
So, here’s my advice: don’t fear AI, but don’t rely on it to do everything. Use it for what it’s good at. Let it help with the grunt work—the research, the first drafts, the edits. Let it speed things up. Let it handle the repetitive tasks. But don’t let it take over the creative process. That’s where we come in. That’s where the magic happens.
AI can’t innovate. It can’t think outside the box. It can’t come up with a fresh, new angle. It can only work with what it’s been given. But we, as copywriters, have the ability to break through the noise, to push boundaries, and to create something unique. We can think strategically, we can connect dots that AI simply can’t. And that’s why we’re still needed in this new world.
The key is to strike a balance. Use AI to make you more efficient. Use it to enhance your work. But don’t let it replace the essential part of writing: the human touch. Use your creativity, your intuition, your understanding of your audience to guide the copy. AI can’t replicate that.
Here’s the bottom line: AI is a tool. It’s a fast, efficient tool that can help you get things done quicker. But at the end of the day, it’s still the copywriter who makes the difference. It’s still the copywriter who creates something that connects, something that resonates, something that sells. AI might help you write faster, but it won’t make you a better writer. Only you can do that.
So, embrace AI. Use it wisely. Let it handle the busy work. But never forget who you are. You’re the storyteller. You’re the strategist. You’re the one who knows how to make words matter. Keep doing that, and AI will just be another tool in your toolkit. The rest is up to you.
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